企业文化
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标准价值
至诚无息，博厚悠远"，取意于《中庸》第二十六章"至诚无息，不息则久，久则征，征则悠远，悠远则博厚，博厚则高明。博厚，所以载物也；高明，所以覆物也；悠久，所以成物也。博厚配地，高明配天，悠久无疆！"至诚无息，博厚悠远"的内核体现于"诚"。
鲁中企业文化的基本理念
在核心理念统领下，形成了鲁中"一元，二维，三公，四德，五心，六勤，七能、八品"的价值观体系，这是鲁中拖拉机的价值标准、道德标准能力标准和企业品格的集中表述。在此基础上进一步发展出的"信任管理、分层管理"理念强调自律和敬业精神，在倡导以中国传统文化所推崇的标准做人的同时，要求以西方管理理念所提倡的规则做事，由此更好地兼容并蓄、中西融合，实现中国人做世界级企业的目标，"信任管理"与"敬业精神"是对鲁中价值观进一步深入地挖掘和发展。
标准价值
一元：诚元，即本元，具有"开始、发端，根本、本质"等含义。鲁中拖拉机事业的根本与原点就是"诚"，即诚信、规范、透明。二维：德、才"德"与"才"指"德才兼备，以德为先"，这是鲁中事业的生命所系、发展所系与成就所系。
核心价值
三公：公平、公正、公开 鲁中拖拉机"三公"即指在企业生产、经营、管理等各个方面，通过制度保证与民主监督，实现"公平、公正、公开"的企业秩序。 四德：遵礼、守义、明廉、知耻 "礼义廉耻，国之四维。"新时期的鲁中，赋予"礼义廉耻"全新内涵，并以"遵礼、守义、明廉、知耻"为企业伦理准则与行为规范。
能力标准
五心：感恩、谦卑、利他、无私、精进之心 "五心"指每一名鲁中员工都必须持续修炼的五种常规心态，即常怀"感恩之心、谦卑之心、利他之心、无私之心、精进之心"。 六勤：勤学、勤思、勤快、勤奋、勤俭、勤勉 鲁中"六勤"，是鲁中员工新能力的核心。
企业品格
七能：社会的公信力、文化的包容力、组织的凝聚力、全局的控制力、团队的推动力、自主的创新力、品牌的领导力。
Integrity
Integrity is the foundation of Jiuhe Heavy Industry, the cornerstone of its development, and the most valuable spiritual wealth and core value of Jiuhe Heavy Industry.
Honesty towards customers, suppliers, shareholders, and employees.
Jiuhe Heavy Industry always takes "sincerity" to win "trust" from customers, "trust" from partners, and "trust" from society, constantly developing and pursuing perfection.
Integrity leads to great achievements: Integrity is the guarantee for the development of enterprises.
Integrity runs through every aspect of business management, customer service, communication and cooperation, and win-win development.
The corporate culture centered on integrity accompanies the entire process of forging the "Hundred Year Nine Harmony".
Uprightness
“Righteousness” means fairness and candor: righteousness, i.e., just, impartial, upright; straightness, i.e., straightforwardness, uprightness, candor.
In line with the law, the rules: justice, decency, righteousness, righteousness.
To be upright is to defy the powerful, to uphold justice, to dare to speak out, to be able to persevere, and to have the courage to admit mistakes.
Integrity is a kind of self-discipline; integrity is a kind of firmness; integrity is a kind of sobriety.
Integrity is a frankness and calmness that you show when you encounter all kinds of temptations.
Obligations
“Responsibility” is responsible for the society, responsible for the customers, responsible for the employees and responsible for oneself.
In the new historical period, a high degree of awareness of responsibility and clear division of duties, responsibilities and rights, will be organically unified, responsibility has become the enterprise staff to realize self-worth, and to ensure the implementation of the strategy and the landing of the primary factors.
Innovations
“Innovation” product innovation, technology innovation, management innovation, strategy innovation, business model innovation.
Continuously questioning and improving in all areas where we have been successful.
Through innovation, the company is always energetic and competitive, making the world more colorful and full of infinite possibilities.
Altruism
“Altruism” is the greatest business model in the world.
All the pleasures of the world are born from altruism; all the sufferings of the world are triggered by self-interest.
“All worldly pleasures are born from altruism; all worldly sufferings are caused by self-interest.”
In today's market economy, the goal is to help others.
Mutually Profitable
“Win-Win” Win-Win with society, Win-Win with customers, Win-Win with suppliers, Win-Win with employees, Win-Win with shareholders and the enterprise.
Enterprise value comes from customer value.
In the era of win-win, not only the employees can grow together with the enterprise, but even the competitors can continue to open up the blue ocean market and promote the better development of each other through healthy competition.
The concept of win-win makes the world more harmonious.
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